Red Kap

Red Kap is a clothing manufacturer who outfits workers in a variety of industries. They wanted to launch a new, state-of-the-art workwear line targeted at small to medium auto shops called Zero Skratch. This clothing not only incorporated a lot of cutting edge technology but also came in a variety of modern looks and styles. The thinking was, by outfitting a crew with Zero Skratch, you could have not only a slick-looking crew, but also a look for your shop's “brand” as well. So, out of this, the campaign line of “Make Your Mark Without Leaving One” was born. We developed this kit for the sales staff to use in different shops to sell the product in the real-world of grease and grime.